Campaign Management

With the DOLU.ai campaign module, you can send bulk messages via email, SMS, and WhatsApp, create audience segments, and track campaign performance.

Campaign Types

Type	Description	Use Case
Broadcast	One-time bulk message	Announcements, promotions, news
Drip	Automated series with scheduling	Onboarding, nurturing
Triggered	Event-based automation	Welcome, abandoned cart

Creating a Campaign

Step 1: Type and Channel Selection

1. Go to the Campaigns page
2. Click the New Campaign button
3. Select a channel: Email, SMS, or WhatsApp
4. Select the campaign type: Broadcast, Drip, or Triggered
5. Enter the campaign name and description

Step 2: Content Preparation

Email Campaigns

• Write the subject line
• Design the email with the HTML content editor
• Use preview mode for visual review

• Add variables: {{firstName}}, {{lastName}}, {{company}}

SMS Campaigns

• Write the message text (160 characters / SMS)
• Check length with the character counter
• Long messages are automatically split

• Variables: {{firstName}}, {{phone}}

A/B Testing (Email)

• Test two different subject lines or content versions
• Set the split ratio (10%-90%)
• The winner is automatically sent to the remaining audience

Step 3: Target Audience

• Broadcast List: Pre-created contact lists
• Segment: Automatic audience with dynamic filter rules
• Recipient count preview to see how many people will receive the message

Step 4: Scheduling

• Send Now: Starts immediately
• Schedule: Plans for a specific date and time

Broadcast Lists

Broadcast lists are used to group contacts for campaign delivery.

Creating a List

1. Go to the Campaigns > Lists tab
2. Click the New List button
3. Enter the list name and description
4. Save

Adding Contacts

• Search: Add contacts one by one by searching by name
• Bulk Add: Import from a CSV file

Segments

Segments are contact groups that are automatically updated using dynamic filter rules.

Creating a Segment

1. Go to the Campaigns > Segments tab
2. Click the Create Segment button
3. Define filter rules:
   • Tags: Contacts with specific tags
   • Source: Contacts from a specific source
   • Last Activity: Contacts active/inactive for a certain period
   • Lead Score: Contacts above a certain score
4. Rules are combined with AND logic
5. Save

Dynamic Segments

Dynamic segments are updated automatically. When a new contact matches the filter rules, they are automatically added to the segment.

Campaign Analytics

The following metrics are tracked for each campaign:

Metric	Description
Sent	Total number of messages sent
Delivered	Number of messages successfully delivered
Opened	Number of emails opened
Clicked	Clicks on links in the email
Replied	Number of recipients who replied
Failed	Number of failed deliveries
Unsubscribed	Number of contacts who opted out

Performance Rates

Delivery Rate = Delivered / Sent x 100
Open Rate = Opened / Delivered x 100
Click Rate = Clicked / Opened x 100

SMS Campaign Features

Provider Support

DOLU.ai supports three SMS providers:

• NetGSM: Optimized for Turkey
• Ileti Merkezi: Alternative for Turkey
• Twilio: International delivery

Character Limits

Character Set	Limit / SMS
GSM (standard)	160 characters
Unicode (special characters)	70 characters

Long messages are automatically split into multiple SMS segments.

Cost Estimation

The campaign creation screen displays the estimated total cost calculated as recipient count x SMS cost.

Best Practices

1. Start small: Test your first campaign by sending to a small group
2. Subject line matters: The email subject line directly affects open rates

3. Personalize: Use variables like {{firstName}} to personalize messages

4. **Timing**: Send emails between Tuesday-Thursday, 10:00 AM - 2:00 PM 5. **A/B test**: Find the most effective approach by testing different content 6. **Segment**: Create targeted campaigns instead of sending the same message to everyone 7. **Subscription management**: Manage the STOP keyword and make opt-out easy

API Reference

See the Campaign API Documentation for campaign APIs.