Social Media

Overview

The DOLU.ai Social Media module centralizes your social media management within the same platform you use for CRM, messaging, and sales. Instead of switching between multiple social media tools, you can compose posts, schedule content, manage multiple platforms, and track engagement — all from one dashboard. Posts can be created once and published simultaneously to Instagram, Facebook, Twitter/X, LinkedIn, and other connected platforms.

What makes this module particularly powerful in the DOLU.ai ecosystem is the integration with your CRM and AI. The AI Copilot can generate post ideas and copy in multiple languages. Social media interactions (comments, DMs) flow into the unified inbox alongside WhatsApp, Email, and other channels. Campaign analytics from social media are combined with CRM data in the Reports module, giving you a complete picture of how social content drives leads and deals.

How to Access

Dashboard → Left Menu → Social Media

You can also access social media features from:

• The Campaigns module (social posts can be part of multi-channel campaigns)
• The AI Copilot (ask "Write a social media post about our new product")
• The Inbox (Instagram DMs and Facebook messages appear here)

Key Features

Content Composer

• Rich text editor: Write posts with formatting, emojis, and hashtags
• Media attachments: Upload images, videos, GIFs, and carousels
• Multi-platform preview: See how your post will look on each platform before publishing
• Platform-specific customization: Adjust text, media, and hashtags per platform while managing from one screen
• AI content generation: Use the Copilot to generate post ideas, captions, and hashtag suggestions
• Saved drafts: Save posts as drafts to finish and publish later

Content Calendar

• Calendar view: See all scheduled and published posts on a monthly, weekly, or daily calendar
• Drag-and-drop rescheduling: Move posts to different dates by dragging them on the calendar
• Color coding: Posts are color-coded by platform, status (draft, scheduled, published), or campaign
• Content gaps: Visual indicators show days without scheduled content, helping you maintain consistency

Scheduling and Publishing

• Instant publish: Post immediately to selected platforms
• Schedule for later: Pick a specific date and time for the post to go live
• Optimal time suggestions: The AI analyzes your audience engagement patterns and suggests the best posting times
• Queue system: Add posts to a queue that publishes at pre-defined intervals (e.g., every Monday, Wednesday, Friday at 10:00 AM)
• Time zone awareness: Schedule posts based on your audience's time zone, not just yours

Multi-Platform Management

• Instagram: Feed posts, Stories, and Reels publishing
• Facebook: Page posts, including link previews and photo albums
• Twitter/X: Tweets with images, polls, and threads
• LinkedIn: Company page posts and articles
• Platform analytics: Followers, reach, engagement, and impressions per platform

Engagement Tracking

• Likes, comments, and shares: Track engagement metrics on each post
• Comment monitoring: View and reply to comments from within DOLU.ai
• DM integration: Instagram DMs and Facebook messages flow into the DOLU.ai Inbox as conversations, linked to CRM contacts
• Hashtag performance: Track which hashtags drive the most reach and engagement

Step-by-Step Usage

Connecting Social Media Accounts

1. Go to Settings → Channels → Social Media.
2. Click "+ Connect Account".
3. Select the platform (Instagram, Facebook, Twitter/X, LinkedIn).
4. Sign in with your platform credentials and grant DOLU.ai the necessary permissions.
5. Select the specific page, profile, or account to connect.
6. Click "Complete Setup". The account appears in your connected platforms list.

Creating and Scheduling a Post

1. Go to Dashboard → Left Menu → Social Media.
2. Click "+ New Post".
3. Select the platforms to publish to (check multiple for cross-posting).
4. Write your post content in the composer. Use the AI button to generate or enhance your copy.
5. Upload media (images, video, or carousel images).
6. Preview how the post will appear on each selected platform. Make platform-specific adjustments if needed.
7. Choose when to publish:
   • Publish Now: Post immediately
   • Schedule: Select a date and time, or accept the AI's suggested optimal time
   • Add to Queue: Add to your pre-configured posting queue
8. Click Schedule or Publish.

Managing the Content Calendar

1. Go to Dashboard → Left Menu → Social Media → Calendar.
2. View the monthly calendar showing all scheduled and published posts.
3. Click on any day to see the posts scheduled for that day.
4. Drag a post to a different date to reschedule it.
5. Identify content gaps (days without scheduled posts) and create content to fill them.
6. Use the color coding to ensure a balanced mix across platforms.

Monitoring Engagement and Replying to Comments

1. After posts are published, go to the Analytics tab within Social Media.
2. View engagement metrics (likes, comments, shares, reach) per post.
3. Click on a post to see all comments.
4. Reply to comments directly from within DOLU.ai.
5. If a commenter has asked a question or expressed interest, click "Create Contact" to add them to your CRM and start a conversation.

Use Cases

Restaurants — Daily Specials and Events

A restaurant posts daily lunch specials on Instagram and Facebook simultaneously. The content calendar ensures consistent posting. Customer comments asking about reservations are captured and routed to the inbox, where the AI Agent offers to book a table. Weekend event promotions are scheduled a week in advance.

Healthcare — Patient Education

A clinic shares health tips, procedure explanations, and patient testimonials (with consent). Posts are scheduled in advance for the entire month. Comments asking about specific treatments are captured as leads in the CRM. The AI Copilot generates post content in both Turkish and English for the clinic's bilingual audience.

Real Estate — Property Showcases

A real estate agency creates carousel posts for new property listings with multiple photos. Each post includes a call-to-action linking to a DOLU.ai form for viewing requests. The social media module tracks which listings generate the most engagement, and the Reports module correlates social engagement with actual viewing requests.

E-Commerce — Product Launches

An online store coordinates product launch posts across all platforms. A/B testing different post formats (video vs. carousel vs. single image) reveals which drives the most website traffic. Links in posts use UTM parameters that DOLU.ai tracks for end-to-end attribution from social click to purchase.

Tips & Best Practices

Maintain a Consistent Posting Schedule

Use the queue system to maintain regular posting without daily manual effort. Set up a queue (e.g., 3 posts per week on Instagram, 2 on LinkedIn) and add content to the queue as you create it. The system handles the timing.

Use AI for Multi-Language Content

If your audience spans multiple languages, ask the AI Copilot to translate and adapt your post content. It does not just translate — it adapts the tone, hashtags, and references for the target audience.

Link Social Media to CRM

When someone comments on your post with a question or inquiry, create a contact in the CRM right from the comment. This converts social engagement into trackable leads in your pipeline.

Track Post-to-Lead Attribution

Use UTM parameters in your social media post links. When leads arrive through forms or the Web Widget with these UTM tags, the Reports module shows which social posts drove actual business results, not just likes.

Troubleshooting

Posts failing to publish

• Check that the connected social media account is still authorized. Go to Settings → Channels → Social Media and verify the connection status.
• Some platforms reject posts that violate their content policies (e.g., too many hashtags, prohibited content). Review the error message for specifics.
• Image or video files may exceed the platform's size limits. Compress or resize media before uploading.

Scheduled posts not going out at the right time

• Verify the time zone setting in your DOLU.ai profile. Scheduled times use your configured time zone.
• Check that the social media account was not disconnected or its access token expired.
• Ensure the scheduled date and time are in the future (past-dated schedules will not execute).

Instagram engagement not showing

• Instagram's API may have a delay of up to 1 hour for engagement metrics. Wait and refresh.
• Ensure the connected Instagram account is a Business or Creator account (personal accounts have limited API access).
• Story and Reel metrics may take longer to populate than feed post metrics.

Comments not appearing in DOLU.ai

• Comment syncing requires the social media account to have proper permissions granted during connection.
• Some platforms throttle API access during high-traffic periods. Comments may appear with a delay.
• Verify that comment monitoring is enabled in the social media settings.

FAQ

Q: Can I manage personal social media accounts or only business pages? A: For Facebook and LinkedIn, DOLU.ai connects to Business Pages and Company Pages. For Instagram, a Business or Creator account is required. For Twitter/X, any account type can be connected.

Q: Does DOLU.ai support Instagram Reels and Stories? A: Yes. You can create and schedule Instagram Reels and Stories from the content composer with appropriate media formats.

Q: Can I schedule the same post to go out at different times on different platforms? A: Yes. When creating a multi-platform post, you can set independent scheduling times for each platform. This lets you post at the optimal time for each platform's audience.

Q: Do social media conversations appear in the unified Inbox? A: Yes. Instagram DMs and Facebook Messenger conversations appear in the DOLU.ai Inbox alongside WhatsApp, Email, Telegram, SMS, and Web Widget messages. They are treated as regular conversations with full CRM context.

Q: Can I delegate social media management to specific team members? A: Yes. Use role-based permissions to grant specific team members access to the Social Media module. You can restrict who can publish vs. who can only draft.

Q: How many social media accounts can I connect? A: The number of connected accounts depends on your subscription plan. Check Settings → Billing for details.